The most important thing for any business owner is getting website traffic. But many things can cause people to click on your ads instead of yours. This video will show you how to avoid these common Google Ads mistakes.
Table of Contents
- Mistake 1 – Search & Display Network Default Campaign Targeting Options
- Mistake 2 – Not Using Negative Keywords
- Mistake 3 – Not Optimizing For Conversion Testing
- Mistake 4 – Poor Keyword Research
- Mistake 5 – Not Testing Bidding Strategies
- Mistake 6 – Creating Only One Ad Variation
- Mistake 7 – Not Adding Extensions
- Mistake 8 – Ignoring Regional Trends
- Mistake 9 – Not Using Experiments
- Conclusion
Mistake 1 – Search & Display Network Default Campaign Targeting Options
You can choose Search Network, Display Network, or both when creating search network campaigns. You can also include Google search partners for both networks. However, for search campaigns where lead generation is the goal (and not, say, brand awareness), you want to select only the Search Network because the conversion rate of clicks on the Display Network is notoriously low compared to search, which drives up your Cost Per Acquisitions without any significant benefit.
What happens with Search Network when you target a keyword is that it will appear on Google and search partners only. If you also select Display Network, Google will try to place your ad on relevant websites, but it will not appear to people actively searching for you. Hence, choosing a Display network is a good use of money since you won’t get relevant traffic that converts.
Your action item: Uncheck the default search partners and display network when setting up the campaign.
Mistake 2 – Not Using Negative Keywords
On Google Ads, at the very least, you must keep expanding your negative keywords list based on your search term reports every week.
It would help if you started with a standard list of negative keywords that you can find online using tools such as Semrush’s Keyword Planner, as well as other sources such as Ubersuggest, Google Suggestions, and Semrush or Ahrefs (both are paid tools, though). On sites like Techwyse, you can also find a complete list of negative keywords you can use ASAP. These keywords will save you tons of money on Google Ads, enabling you to attract more qualified leads and discredit searches that need to be poised to convert.
After this initial list has been uploaded, go to Search Terms in the Keywords tab and discover the exact search terms people use to find your ads. You will likely find irrelevant keywords to your campaign, and you want to add these to your negative keyword list immediately. Besides driving up costs, having a solid negative keyword list is essential for several factors.
Your action item: Aim for at least 50-100 negative keywords upon start and refine the list based on actual search term data.
Mistake 3 – Not Optimizing For Conversion Testing
It is shocking how many ad campaigns still need conversion testing.
With this, you can say with certainty how much it costs you to obtain a lead or sale from your campaigns, which keywords are driving sales which keywords are not…the list goes on.
Optimizing your Ads campaign for conversions is a sure-fire way to boost your ROI and make the most out of your $$$. First, go to Settings -> Measurement -> Conversions. Then make sure to add every possible conversion action based on actions people take on your platform.
Examples of conversion action depending on your product or service:
- Sale
- A form submission
- Email sent
- A phone call
- Newsletter signup
The download of a digital asset (e.g., app, ebook)
Google Ads exists to be a source for leads and sales, and you need to optimize your campaign for conversions to make this happen.
Your action item: set up as many conversion actions as possible.
Mistake 4 – Poor Keyword Research
One of the more common and deadliest Google Ads mistakes you can make is not performing keyword research thoroughly. You can’t select keywords based on what you believe people are searching for or what you would search for. Therefore, using tools such as Google’s Keyword Planner is imperative to find your account’s correct and relevant keywords.
In addition to keyword research, you should remember to select the right match type for your keywords, and in almost 90% of the cases, the broad match option is something you want to avoid. They are often just a waste of time because they will bring in irrelevant traffic driving up your costs and CPA while reducing your overall account rank.
Understanding keyword match types are crucial for your Google Ads campaign success. Therefore, what we strongly recommend is to find 10-15 primary keywords and use them in all three variants: broad match modifier ( + ), phrase match (“), and exact match ( [] ). This way, you will have them in 3 similar variations closely related to the term’s meaning.
Of course, you should also create specific ad groups targeting specific landing pages with their keywords. Do not just use all keywords for one group; spread them across ad groups as you see fit.
You are probably already using SKAGs for the pros out there, but if not (and why the hell not?!), here is an excellent guide to get you started.
Your action item: Select the right keywords and match types; the quality of clicks is far more critical than quantity.
Mistake 5 – Not Testing Bidding Strategies
With so many bid strategies available in 2018, finding the right one for you may seem daunting. However, you should test a few to find the most suitable for your needs. For example, while most advanced advertisers prefer manual CPC, some prefer maximizing conversions or enhanced CPC.
With manual CPC, you get more control over your bids in the long term. However, if you plan to test out a campaign over one or two weeks, you could go for enhanced CPC or maximize clicks. These bid strategies allow Google to get the most clicks at the best price possible.
The two bid strategies you want to focus on are targeting CPA and targeting ROAS. These two strategies allow you to bid following your ideal Cost per Action or Return on Ad Spend. In other words, it will enable you to spend just the right amount on ads to reach your ROI and maximize your investment.
Your action item: No one-size-fits-all bidding option exists, so test different bidding strategies to find your sweet spot.
Mistake 6 – Creating Only One Ad Variation
Another common Google Ads mistake is creating just one ad per ad group or only one ad with one variation. Creating several ad variations per ad group is essential to boost your conversion rate and minimize costs.
Even though you use the same headline or description, it is essential to get several ad variations and test them to discover which one converts better. Once you find a winner ad, you can pause the rest and create a slightly different version of the winner. Then you can continue split testing.
There should be a LOT of testing and fine-tuning your campaign to find the ROI sweet spot. You will only see a campaign that hits the ground running, generating leads or sales left, right, and center from day one.
Your action item: Aim for at least 2 (3 is better) ad copies per ad group.
Mistake 7 – Not Adding Extensions
Think of extensions like the bells and whistles to your ads. Google has made it easy for you to create properly-optimized ads and to drive more qualified traffic to your site by leveraging the power of extensions. You can now add extra information to your ad to make it stand out.
Using ad extensions can be an extremely effective way to increase your clicks. You can add site link extensions, which show different links to your website and send people to relevant pages. You can add callout extensions, enabling you to offer some of your unique selling points. Structured snippet extensions, message extensions, location extensions, and price extensions are valuable extensions you can use.
When targeting mobile customers, it is imperative to use call extensions or message extensions. For example, you can enable mobile users to call or send you a message on their mobile phones.
What you need to remember about extensions is that you can’t control how extensions will appear. Google is the one that decides what wings appear and for which ads. Your ultimate goal is to occasionally look at the extension tab and see which extensions convert better. Then you can pause or replace the incorrect ones with a better version.
Your action item: Set up as many ad extensions as possible; the more real-estate your ad takes up, the higher your CTRs.
Mistake 8 – Ignoring Regional Trends
It is a tricky one. There are generally two types of advertisers – some turn up the knob on targeting and focusing on a tiny area first, say one city. Others opt for going much more aggressively, bidding on a national level or even international level.
The first factor to consider is the area you cover. If you are a local business, say a restaurant, you will only want to run ads in your vicinity or a new place where you are trying to capture market share.
Testing a larger geographic area for businesses with a different consideration is a good idea.
The benefit of this approach is that once you have some data, you can look at your ad performance on a city/town basis and make some calls. For example, the cost/conversion from one city is lower than another, so you turn down the budgeting for the more expensive city and turn it up for the other.
Or, you may find that sales or leads from a service you are currently pushing are coming from only a few key cities, which could be a cue to adjust your bids and campaigns accordingly.
You can apply the same principles above when looking at your KPIs on a device level. For example, are conversion costs from mobiles too high? Are tablets using up the budget but not converting? Turn them down!
Your action item: Different Test locations to find where you can get the most cost-effective leads and sales.
Mistake 9 – Not Using Experiments
power of ad experiments
The Experiments feature of Google Ads is a hidden gem and a shame that more advertisers don’t use it.
It allows you to run split tests to find a better working variable. You can test different landing pages, ad copies, keyword match types, keywords, and anything else.
You can also decide on the specific amount of traffic you want to direct to each experiment, which means you can limit the risks, and the potential for rewards are much higher.
Your action item: Give experiments a try; your bottom line will thank you!
Conclusion
As stated numerous times above, running a successful Google Ads campaign takes time, patience, and a lot of testing.
Spending the extra time initially to set up your campaign correctly and avoid common mistakes with Google Ads (think multiple ad variations, keywords, narrowly focused ad groups, keyword mix, and so on) can go a long way towards generating leads at a cost-effective and sustainable level.
yandanxvurulmus.T0HnVxFFDawy
xyandanxvurulmus.HUChfza1lENS
xbunedirloooo.uyAZa3mi5o3E
childrens sex vurgunyedim.gIpWoHT9rqhy
porn siteleri yaralandinmieycan.WrpVJdIaVFhF
fuck citixx.rlskMfFkPG8X
porno izle hyuqgzhqt.ayxiblUj1ZAY
viagra ewrjghsdfaa.7bNHETklV36M
eskort siteleri wrtgdfgdfgdqq.ROx2OMyME0E1
sohbet net porn comics, 4k porn sohbet.net, chat porn sites sohbet, indian porn sohbet odalari, girls do porn http://www.sohbet.net
porn siteleri pompadirha.CeJMa9R9NN2K
escort asillartaklitler.orA55O0gLlUt
porn sex hephupx.wBWirkb4nuM1
viagra hepxhupx.YQqtygX8oTA8
am siteleri juljulfbi.nxlOx3h6yQ4R
house porn bjluajszz.qrZtbxTbpX2W
eskort siteleri bxjluajsxzz.xfkWvsfcgKVD
porn siteleri 0qbxjluaxcxjsxzz.rP1B4WecntQK
Online bahis dünyası sürekli olarak gelişmekte ve bahis severler için yeni fırsatlar sunmaktadır.
seks siteleri pokkerx.ZXNCT5ItJ42F
sexax footballxx.wmAdhKsF8t8X
porno mobileidn.akEXakqIXMsf
BİZİ SİK BİZ BUNU HAK EDİYORUZ bingoxx.iRt1sBairQwb
anal sikis siteleri 250tldenemebonusuxx.23jYNGgn0LS1
craft porn eyeconartxx.tQj04Fo3SXo6
BİZİ SİK BİZ BUNU HAK EDİYORUZ vvsetohimalxxvc.qoa4Al4xmNp3
viagra tthighereduhryyy.9XVD2yrQDvT
Sitede gezinmek çok kolay, kullanıcı dostu bir arayüzü var.
Bu siteyi arkadaşlarıma da önerdim, hepsi çok memnun kaldı.
Thank You for the Useful Content It Was Beneficial
Instagram Takipci Satin Alirken Dikkat Edilmesi Gerekenler
porn video download full hd gghkyogg.U0toNSGa91d
teen porno hd ggjennifegg.whymOuIgQAQ
4k best porn ggjinnysflogg.bxGD9ick7Cq
Plase împotriva insectelor pentru o casă fără griji, disponibile pe http://www.ferestremd.com!
Geamuri termopan de calitate superioară, disponibile acum pe http://www.ferestremd.com!
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
Genellikle türkçe içerikler az oluyor fakat Gastronize bardak yıkama hakkında böyle güzel içerikler görmek ve okumak çok zevkli.
This is my first time pay a quick visit at here and i am really happy to read everthing at one place about dental implants in Turkey.
Konular mükemmel olduğu gibi site teması da içeriğe müthiş uyum sağlamış, iyi ki köpek oteli var, tebrikler.
I like the efforts you have put in this, regards for all the great content.
Ankara şehirlerarası nakliyat
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
I like the efforts you have put in this, regards for all the great content.
bahis forumu sitemize sende kayıt olarak yatırım şartsız bonusları kazanabilirsin
çok bilgilendirici bir yazı olmuş, Sao Paulo adına ellerinize sağlık teşekkür ederim.
This was beautiful Admin. Thank you for your reflections.
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
fashionflag 4k porn video downloads fashionflag.WETrahRmjsj
goodhere Hentai, Anime porn vurucutewet.r5qs4hslnrw
ladyandtherose Swingers porn backlinkseox.3PLjcS61P8p
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
jenniferroy 熟女 (40 ) ポルノ japanesexxporns.in5K9cubDzE
landuse Hairy porn lancdcuse.boqUKk7VtRL
Uygun Fiyatlı Arçelik Ürünleri https://www.ihlamurarcelik.com
qiyezp.com
Feige Chuanshu는 실제로 매우 비싸고 대부분의 사람들은 실제로 그것을 감당할 수 없습니다.
falbobrospizzamadison Mature (40 ) porn jkkıjxxx.BiK2lWXppJA
हस्तमैथुन अश्लील qqyyooppxx.Zrk23ThbxKh
पीओवी पोर्न के बा hjkvbasdfzxzz.4BHDC14WWmW
तांडव अश्लील txechdyzxca.lzuBUCS48Iq
trend topic satın al trend topic satın al
गुदा अश्लीलता hkyonet.CM714xgq9h0
Hukuk Burolarina Ozel Cagri Merkezi Hizmetleri Nelerdir?
ਮਰਦ ਹੱਥਰਸੀ ਪੋਰਨ madisonivysex.wucbYQ7sCBX
Hocam detaylı bir anlatım olmuş eline sağlık
Telegram Web Master Grupları: Web Geliştirme ve Dijital Pazarlama Uzmanlarının Buluşma Noktaları
Yerden ısıtma, geleneksel radyatörlerin aksine daha temiz ve sessiz bir ısıtma yöntemi sunar. Ayrıca, zeminin yüzeyini ısıtarak toz ve alerjen birikimini azaltabilir, böylece daha sağlıklı bir iç mekan ortamı oluşturabilir. Yerden ısıtma sistemleri, modern bina tasarımlarında ve yenileme projelerinde giderek daha popüler hale gelmektedir. Yerden Isıtma Yerden Isıtma
ladesbet blowjob ਪੋਰਨੋਗ੍ਰਾਫੀ ladesinemi.qBhv9BvjjH4
ladesbet 巨根ポルノ ladestinemi.4wgRLlB7BR1
aramalarım sonunda buraya geldim ve kesinlikle işime yarayan bir makale oldu. teşekkür ederim
herkesin ihtiyaç duyduğu sms onay yapan bir siteyi sizlerle paylaşacağım çok başarılı buluyorum
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
It means so much to receive positive feedback and know that my content is appreciated. I strive to bring new ideas and insights to my readers.
I appreciate how well-researched and detailed your posts are It’s evident that you put a lot of time and effort into providing valuable information to your readers
Sofia Sharp
This blog serves as a reminder to take care of our mental health and well-being Thank you for promoting a healthier and happier mindset
I appreciate how this blog promotes self-growth and personal development It’s important to continuously strive to become the best version of ourselves
How to Choose the Perfect Pair of Tech Fleece Sneakers
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
Guincho barato sorocaba
Your blog is a haven of positivity and encouragement It’s a reminder to always look on the bright side and choose happiness
This blog post hit all the right notes!
Your blog is like a breath of fresh air in a sea of negativity and pessimism Thank you for being a source of light and hope
Your words have the power to change lives and I am grateful for the positive impact you have had on mine Thank you
Your blog has become a source of guidance and support for me Your words have helped me through some of my toughest moments
mature porn
Wow, wonderful weblog format! How long have you been running a blog for?
you make running a blog look easy. The overall glance of your web site is magnificent,
as smartly as the content material! You can see similar here ecommerce
Sitemizden en guzel bakırköy escort kızlarını görebilirsiniz…
sex shop
Gerçekten detaylı ve güzel anlatım olmuş, Elinize sağlık hocam.
I’m impressed, I have to admit. Rarely do I come across a blog that’s both equally educative and entertaining, and let me tell you, you’ve hit the nail on the head. The issue is something too few people are speaking intelligently about. I am very happy I came across this during my hunt for something regarding this.
Great post. I will be going through many of these issues as well..
Oh my goodness! Incredible article dude! Thanks, However I am encountering issues with your RSS. I don’t know why I cannot subscribe to it. Is there anybody having identical RSS issues? Anybody who knows the answer will you kindly respond? Thanks!!
Nikhil Kerr
Tasimacilik Sektorunde Sehirler Arasi Nakliyatin Onemi
Your writing is so genuine and heartfelt It’s refreshing to read a blog that is not trying to sell something or promote an agenda
Tasimacilik Sektorunde Sehirler Arasi Nakliyatin Onemi
Sehirler Arasi Nakliyat Hizmetleri Nelerdir?
Yazdığınız yazıdaki bilgiler altın değerinde çok teşekkürler bi kenara not aldım.
teraryum fiyatları
9 COMMON GOOGLE ADS MISTAKES THAT ARE KILLING YOUR AD CAMPAIGNS – Article Agenda
https://www.cemetturbo.com/1909-record-mundial-de-altura/
I truly love your site.. Very nice colors & theme. Did you build this web site yourself? Please reply back as I’m wanting to create my own blog and would like to know where you got this from or just what the theme is named. Thank you!
Beyaz eşya servis bakım montaj arıza yapan firmaların listesine ve bilgilerine web sitemizden ulaşabilirsiniz.
Everyone loves it when individuals get together and share ideas. Great blog, continue the good work!
arçelik buzdolabı
I would like to thank you for the efforts you have put in writing this blog. I am hoping to check out the same high-grade content from you in the future as well. In truth, your creative writing abilities has motivated me to get my very own blog now 😉
Immersing in ‘positive quotes’ has truly brightened my day. Their spiritual journey is resonating with me, uplifting my morale.
Your words have the power to change lives and I am grateful for the positive impact you have had on mine Thank you
Your blog has helped me through some tough times and I am so grateful for your wise words and positive outlook
As a new reader, I am blown away by the quality and depth of your content I am excited to explore your past posts and see what else you have to offer
Your blog has become a part of my daily routine Your words have a way of brightening up my day and lifting my spirits
Your content always keeps me coming back for more!
This blog is like a virtual mentor, guiding me towards personal and professional growth Thank you for being a source of inspiration
This blog covers important and relevant topics that many are afraid to address Thank you for being a voice for the voiceless
I’ve been following this blog for years and it’s amazing to see how much it has grown and evolved Congratulations on all your success!
My partner and I stumbled over here from a different web address and thought I should check things out. I like what I see so now i’m following you. Look forward to looking at your web page again.